In March of 2018 we were challenged to put together a Social Experiment. Our design challenge was to organize an intervention that would result into a positive change in human behaviour. We picked out a street in Amsterdam with a somewhat dangerous traffic situation in it. We had three hours to find a problem, work out a solution, test it out and document the process.

We chose the Kinkerstraat, a busy street in Amsterdam West where pedestrians have to cross over several lanes of traffic, under which cars, cyclists ánd public transport. We couldn't change traffic, so we had to change human behaviour by trying to make people more aware of their surroundings and more careful when crossing the street. We did this by grabbing their attention with bright pink signs and a kind message, at a safe place and the right time. We made a timelapse of the street before and after our Social Experiment to see if our concept would work. After reviewing our timelapse of the location, we determined that people get distracted easily by (you might have guessed it) mostly mobile phones. So, we figured out the best place to draw their attention elsewhere without making the situation even more dangerous, and hung up our bright pink message saying 'we're watching your back, but please be careful when crossing the street' and 'wave if you made it safe!'.