Bayshorts' Brand Identity
Not just any type of swimwear
A short summary of the project
Bayshorts was founded by three Dutch guys who, over summer, realized that leaving your wallet; phone and keys at the beach when you go out for a swim is one hell of a stress factor. So, they designed a pair of shorts with waterproof pockets. With brand values as 'safety, comfort, and style', they started to build their brand and A-Town Agency had the pleasure to bring their brand identity to life. This is Bayshorts, the swimwear brand we've been waiting for a long time.
The Bayshorts Boys had already made a sketch of what it was that they wanted. They brought examples and even a selfmade design to the table so that we could visualize exactly what they had in mind. After realising their desired logo, we put together a brand story based on keywords that match the concept, and created a few visuals for raising brand awareness on social media.
Bayshorts is here to make life easier by offering a simple yet affordable and fashionable solution to a common problem. Therefore, 'simplicity' is key.
Another key ingredient is 'cool'. Because well, this product was made for dare devils who do care about their looks, even when they are relaxing at the poolside or the beach.
This brand settles for nothing less than premium quality. And you have to be able to see and feel that the product is trustworthy, because it needs your trust even before it has proven itself to you.
Bayshorts are strong and reliable and serve their purpose. Aside from that, the shorts are comfortable and of course, very stylish, which can come in handy too sometimes.
The Bayshorts come in three color combinations for now. In the nearby future, you can but submit your own favourite color in HEX and receive your very own unique pair of Bayshorts.
Last but for sure not least: Bayshorts was designed for everyone. Whether you are sporty, chill, a little extra... Bayshorts will make sure to meet all your needs and of course, keep your gear safe and dry!
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